Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics. As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. Nike showcased the first design of the shoe, but Jordan criticized its colorway.
While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him a stand-alone star and give him a signature shoe line. Jordan liked their idea of a new show line, and the collaboration led to the iconic brand of Jordan being born. Today, Jordan is one of the most popular sports brands in mainstream fashion.
Jordan Varsity Jackets
After the birth of Jordan, the brand did not stick to shoes only. With collaborations, Jordan produced many famous sportswear for the world to see. The most famous one would arguably be the kits designed by Jordan for the French soccer club Paris Saint Germain (PSG). With so many collaborations, Jordan has also dipped their hand in mainstream fashion, giving the world the gift of Jordan Varsity Jackets. These varsity jackets combine sportswear and mainstream fashion, producing something for everyone to enjoy. Famous artists such as J Balvin and Travis Scott have also worn the Jordan Varsity Jackets, showcasing jackets like the Jordan x J Balvin White/Blue Varsity Jacket and Jordan X Travis Scott Antique Brown Varsity Jacket. With the rising fame of His Airness Michael Jordan himself, the shoes and other collaboration products went skyrocketing, which lead to Jordan bringing the world their own line of varsity jackets. This collection had iconic jackets like the Jordan Women’s Black Wool & Leather Varsity Jacket, driving fans crazy.
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