OVO

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About OVO

OVO Sound (also known simply as OVO) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. Between 2012 and 2022, it operated as a subsidiary of Warner Records. The label represents acts including Drake, PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, and Naomi Sharon. The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise. This merchandise famously includes varsity jackets that were brought to the world as a result of collaborations with many famous celebrities.

OVO Clothing was launched in 2011. The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a series of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. Other OVO collaborations have included Canada Goose, and Air Jordan.

OVO Varsity Jackets

OVO Clothing is a very successful venture for Drake, as his affiliation got him a chance to collaborate with other NFL and NBA teams. Expanding from the NBA, OVO also worked with many NFL teams such as the Los Angeles Rams, producing many OVO Varsity Jackets that made the world fall in love with their unique outlook, as OVO is one of the pioneers of combining varsity jackets with mainstream fashion. These collaborations brought the world iconic OVO Varsity Jackets such as the Los Angeles Rams OVO Royal Full-Snap Varsity Jacket and Boston Bruins OVO x NHL Black Full-Snap Varsity Jacket. We brings you 100% accurate OVO Varsity Jackets for you to wear and enjoy at an affordable price. These jackets are made up of high-quality materials, which shall allow you to enjoy the style and allure of these jackets with maximum comfort.